Who's Smooth?

SMTH Smooth ( pronounced: Something Smooth ) is a dynamic start-up company from Leuven. It was founded on February 2014 by Kristof Van Thielen and Dimi Moreels, two Advanced Business Management college students.

After being active in social events and projects, these two lads thought it was time for something new: design a fresh product and start their own commercial enterprise. Although our company is relatively new, it's already built itself a great reputation.

Last year, SMTH Smooth was awarded as best Small Business Project in Flanders by winning the Hyundai Brilliant Young Entrepreneur Award . Also, our main product the Pallet, got the award of most innovative design of 2014!
But we didn't stop there. SMTH Smooth entered another competition: start-it@KBC . What was at stakes? 18 months of professional office space in different cities in Flanders with extra coaching and endless networking possibilities.

After being selected as one of the finalists, the Smoothboys gave a short but powerful pitch. Result: SMTH Smooth became the winner of the Start-it@KBC competition 2014!


The experiential aspect in our constantly changing world is something very important. The two key aspects of this world are hypes and trends. By innovative thinking, we try to break everyday perceptions. Ecology, durability and unique designs are our number one concerns.

Because of the continuous industrialization, we're forced to have less interaction with nature. We try to reintegrate the love for wood, trees and nature in modern society. We tend to do this by developing fashion and accessories that always take eco-friendliness and durability into consideration. We try to fill the needs of our consumers in the most efficient way. That's why there's always the opportunity to customize your product!

#WEARSMOOTH, that's our statement



Ecology and environment go hand in hand with our vision. By our products, SMTH Smooth wants to get the world back in touch with nature. We try to do so in a fashionable and trendy way. That's why we only use eco-friendly and durable material when developing our products.

Through our products, we want to accentuate a vision that is one with nature. The splendor, tranquility and freedom that can be found in nature, should become one with our company.

Our team

Kristof Van Thielen
Dimi Moreels
Tars Geerts
international ambassador